New StandardNew Standard is a passion project years in the making,
built on experience, guided by integrity, and inspired
by the people we serve.
Our Story
New Standard began as a passion project by owner Noah Dotson. With deep roots in the industry, Noah saw an opportunity to create something different, something better.
His dedication and experience brought a fresh perspective to cannabis, one that prioritizes quality, transparency, and trust.
Built for the Future
By listening to consumers and staying true to his vision, Noah built New Standard into a brand that's trusted, respected, and beloved.
We are committed to quality, excellence, innovation, and meticulous attention to detail because you deserve nothing less.
We push boundaries. We lead the way.
This is New Standard.
Founder Story
Marijuana Venture's coverage frames Noah Dotson as a builder who learned Washington cannabis from the ground level: grow operations, retail counters, supply chain realities, product formulation, and finally ownership of New Standard Labs.
That path still shapes the company. New Standard keeps overhead low, stays close to production, and grows through focused collaborations like Lush Vapes with Verdelux, Slo Gro, and GIRLWEED x Databud.
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